What is the Backshore?

The Backshore is the stretch of sand just beyond the reach of the tide — untouched by the waves except during storms and the highest tides. It’s where beach days linger a little longer, where conversations outlast sunsets, and where some of life’s best memories quietly take shape.

For us, the Backshore became more than a place. It became a feeling.

It’s early mornings by the water, long summer evenings with friends, salt in the air, music in the background, and the moments you wish you could relive forever. Once we understood the meaning of the Backshore, we realized it had always been the setting for the memories that mattered most.

That idea became the foundation of Backshore.

We created this brand to reflect a timeless coastal lifestyle rooted in comfort, simplicity, and quality. Every piece is designed with intention — refined materials, effortless wearability, and a clean aesthetic inspired by the coast itself.

Backshore is for those who are drawn to the water, connected by experience, and always chasing that feeling of being exactly where they’re meant to be.

Because the best moments are rarely complicated.
They simply happen on the Backshore.

Mike Romano

Founder